Why is Sustainability Important?


Sustainability is based on the principle that everything we need for our survival and well-being depends, directly or indirectly, on our natural environment. To pursue sustainability is to create and preserve the conditions under which humans and nature can live in effective harmony to support present and future generations.


Oceans cover approximately 71 % of Earth’s surface and 90% of the Earth’s biosphere, influence climate and weather patterns and provide half of the world’s supply of oxygen. They also provide more than 3 billion people with the primary source of protein, however just over 3% are officially protected.


Air pollution accounts for an estimated 7 million deaths per year due to stroke, heart disease, lung cancer and chronic respiratory diseases. Around 91% of the world’s population lives in places where air quality levels exceed WHO (World Health Organization) limits.

The current state of the world can be overwhelming. Where even to begin? Ad Vitam was created to provide simple and practical steps that everyone can take on a daily basis towards sustainable living that will make a big difference overtime to tackle staggering environmental issues. The key is consistency, like with anything, to create a new lifestyle. 

As we see it, the challenge is not only to get governments to make changes so we can move collectively into a sustainable future. The individual, the consumer, is as just as big of a challenge, because every single one of us needs to change habits and behaviors.

Coming from a holistic health and wellness background, I know that people don’t change unless confronted with the threat of death, their own or a loved one, a fatal disease, bankruptcy or any kind of traumatic event that shakes them to the core. Changing habits is hard. The majority is not even able to stick to their new year’s resolutions. 


Change requires discipline, conscious awareness and focus. Unfortunately we cannot wait until the last person has woken up or is shaken to their core before changes in consumption and lifestyles are made, or for anyone to take the lead. YOU and I must take the lead. Conscious awareness for environmental sustainability efforts need to reach a critical mass and mainstream consciousness. This will also give citizens the power to demand their governments. 


Our question to you is how much of a threat do you need before you change your habits? 

Ad Vitam doesn’t promote doom and gloom, we promote a sustainable lifestyle through conscious consumption and environmental awareness. Whatever the future holds, humans are marvels of adaptability. We can handle it but we have to change our toxic lifestyles that have become health hazards. 


If we pollute and destroy our environment we harm ourselves. We need clean air. We need clean oceans. We need to protect our natural ecosystems that we so heavily depend on. We need to be resilient to weather the massive planetary changes ahead.

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only one thing that ever has." - Margaret Mead


Living more sustainably starts at home. It's much easier than most people think. Making little adjustments here and there can go a long way and make a big difference. Start here.