Love Your Planet



Following last weeks blog entry The Plastic Plague And How to Handle It ,

this week’s post is a product review of a plastic free laundry detergent. Since the creation of Ad Vitam I have been in hot pursuit of plastic free, more sustainable alternatives for everything.


I came across a company called Tru Earth. They sell laundry detergent in form of strips named Tru Earth Eco-Strips. Each strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).


The strips dissolve in the washing machine and are packaged in a cart box envelope, in which they are also shipped in. Tru Earth just sticks a shipping label at the back of the box. Waste kept at a minimum! I was impressed by that when the detergent arrived in the mail, small enough to fit into my mailbox, just a little bigger than a regular envelope. Also my laundry turned out just fine.




The product has the following certifications:


  • Paraben-free

  • Phosphate-free

  • Free of added dyes Free of chlorine bleach

  • Free of 1,4-dioxane, as certified by independent laboratory tests

  • Readily biodegradable in accordance with OECD 310D

  • Hypoallergenic, certified by independent dermatologists

  • Vegan: no animal-based ingredients or testing on animals by Tru Earth or the ingredient suppliers



Why does a product like this matter?


"Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strips helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous: Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills."


I find this to be a fantastic alternative to laundry detergent plastic jugs. It’s still a bit on the pricier side, $19.95 for 32 loads and $12.95 with a subscription, shipping is free. I am sure more companies will come out with a similar product sooner than later, and that will also bring the price down. If I think of it, when I use regular liquid laundry detergent, it never lasts me for 24 or 32 loads. That probably means I am using too much. Looking at it that way, I am most likely ending up spending the same. With the strips, I don’t have to worry about measuring. It’s one strip per load.


Tru Earth currently has a Valentine’s special for quarterly and annual shipments. If you want to check this offer out click here.


Happy Valentine’s!


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