This week I would like to share an article from The Guardian "50 Simple Ways To Make Your Life Greener".
Living more sustainably is less complicated than most people think. It doesn’t mean you have to live at the bare minimum. Since the creation of Ad Vitam, I have been surprised, shocked and amused how people have been responding. It’s actually more with men than with women that I encounter a puzzlement and often disinterest.
For example, there is this one business guy who comes to my coffee shop. He tried to catch my attention for some time but I have been ignoring it because I have noticed he likes to puff himself up a little bit. I respond to men who display more of a natural confidence rather than trying too hard. He has an investment and wealth management firm I overheard him say.
One day our eyes met, I smiled at him and he immediately took the chance to engage me into a conversation. The first thing he asked was what I do and I answered that I am building a sustainable lifestyle brand. It was almost like the color vanished from his face and he said something along those lines “meaning having less?”. I said “Not necessarily, it just means to consume differently”. He couldn’t run away fast enough. I wonder what was going on in his head. Probably a very unclear and misleading understanding what sustainability might be, and it didn’t fit into his “wealth” idea. He actually should know that “green investing” is huge right now. Also there are even green financial advice firms.
I had similar experiences with other people, either dismissing the topic all together or not taking it seriously. It was all very surprising to me, because given the world we live in, in my mind sustainability is a no brainer, but I am also a pragmatist. Then we are not all on the same page and have different world views. You have to learn to live with that.
The point I am trying to make here is sustainable living doesn’t require to become “poor”, super minimalistic or you have to go to extremes and become zero-waste or live off the grid on an organic farm in the middle of nowhere. Most people will not be able, nor are willing to do that. A big percentage of the population lives in cities, have busy jobs, families and little time. The last thing they need is a radical change in lifestyle.
Buying differently, especially when it comes to food (sustainably sourced), minimize your use of plastic when possible, making small adjustments around the house (that even will save you money), consuming more consciously, supporting environmentally driven legislators,- all of these things accumulate and make a big difference over time.
This is the reason why I created Ad Vitam so you don’t have to do all the research in your busy schedules. If you haven’t yet, check out the Sustainability 101 page with tips on how to save energy, water and shop sustainability from food to furniture.
Here is what to expect from The Guardian article, topics covered are:
Clean up your kitchen
All green on the home front
Let the garden grow
Reboot your wardrobe
Learn to mend
Give the bathroom a makeover
Save to save the planet
It offers great suggestions on what to buy and simple adjustments to make at and around your home. Most of the products and businesses mentioned are in the UK but also transferable to the US of course. I definitely will delve deep into the product and business advice and will share them with you soon. ;)
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