A Smart, Simple & Sustainable Laundry Alternative




“We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” - Anne Marie Bonneau

I love this quote because this has been Ad Vitam’s philosophy right from the start. Doing little things here and there to live more sustainably and consume more consciously is better than doing nothing. Imagine millions of people would put just little bit more effort into a more sustainable lifestyle and what a difference it would make!



Since being on my sustainability journey I have become really passionate about plastic pollution because it’s so detrimental to our environment, oceans and to our health. Environmental pollution always circles back to us because everything we depend on such as food, water, air and shelter comes from the natural environment. You have probably seen disturbing pictures of marine wildlife ingesting, suffocating and being entangled with plastics. Seabirds, whales, fish and turtles, mistake plastic waste for prey, and most die of starvation as their stomachs are filled with plastic. It’s absolutely devastating! Further it breaks down into microplastics that end up in our seafood, and it spreads even to the depths of the ocean floor.


The UN estimates that only around 9% of plastic is actually recycled. The rest is found everywhere around the planet. There is a floating island of trash in the Pacific Ocean with 1.8 billion pieces of plastic, and it just keeps growing. Plastic takes hundreds of years to decompose.

The good news is we have more control over the plastic we use than w